ARETE and the Pursuit of Excellence – How Kobe Bryant Showed Us

ARETE and the Pursuit of Excellence – How Kobe Bryant Showed Us

On 8-24 we must remember the black mamba.  As a Laker basketball icon, he wore the two numbers; 8 and 24.  In November 2015, Kobe Bryant announced his retirement from professional basketball in an unconventional way.  Rather than issuing a traditional retirement statement, he wrote “Dear Basketball,” a short poem reflecting on a relationship with the game that had begun when he was six years old.

On April 13, 2016, Bryant played his final NBA game, ending a 20-year career with the Los Angeles Lakers by scoring 60 points.  He had embraced a Mamba mentality and became known as the Black Mamba.  For most people, reaching the highest levels of one profession would represent the culmination of a life’s work.  Bryant approached it differently.

Bryant approached it differently.  He became a student again.  He turned his attention to writing, storytelling, business, and other pursuits. His retirement poem became the basis for the animated short film Dear Basketball, which Bryant wrote and narrated, with animation and direction by Glen Keane and music by John Williams.

On March 4, 2018—less than two years after playing his final NBA game—Bryant and Keane received the Academy Award for Best Animated Short Film.  The significance is not simply that a great basketball player won an Oscar.  It is what happened between those accomplishments.  Unfortunately his life was cut short on January 26, 2020, at age 41, with his 13 year old daughter Gigi in a helicopter crash.

Bryant recognized change, left behind an area in which he had achieved extraordinary success, entered an unfamiliar discipline, surrounded himself with expertise, learned, adapted, and pursued excellence again. There is an ancient Greek word that captures much of that philosophy.

ARETE: The Pursuit of Excellence

The Greek word Arete (ἀρετή) is commonly translated as “excellence,” but its meaning extends beyond achievement.  Arete represents the fulfillment of potential through purpose, discipline, capability, and continuous improvement.  Excellence, in this sense, is not something permanently achieved.  It must be continually developed.  That principle applies as much to organizations as it does to individuals.  A successful organization cannot assume that the practices responsible for yesterday’s success will be sufficient tomorrow.

Markets change. Technology evolves. Infrastructure ages. Regulations expand. Cyber threats emerge. Vendors create new dependencies. Projects encounter unforeseen conditions. Artificial intelligence introduces new opportunities and new uncertainties.  The question therefore isn’t simply whether an organization is successful today.  The more important question is: Is it prepared for what comes next?  The Relationship Between Excellence and Risk.  Risk management has traditionally focused on a straightforward question: What could go wrong? It remains an essential question, but we believe there is another equally important one:

What stands between where we are today and where we want to be?

That distinction changes the role of risk management.  Risk management is no longer simply a defensive activity designed to prevent adverse events. It becomes part of the process by which an organization achieves its objectives. Consider the relationship:

  • A project organization manages uncertainty to improve the probability of delivering its objectives.
  • A cybersecurity organization evaluates vulnerabilities to strengthen security and operational resilience.
  • An asset manager evaluates condition, criticality, and potential failure to improve reliability and investment decisions.
  • A vendor risk program identifies dependencies and exposures to strengthen the organization’s supply chain.
  • An audit program identifies deficiencies to improve compliance, governance, and accountability.

In each case, risk management supports performance.  The objective is not to eliminate all risk. That is neither practical nor desirable.  The objective is to understand risk well enough to make better decisions.

From Risk Management to Risk Intelligence

Organizations today have access to more information than ever before.  The challenge is converting that information into intelligence.  A traditional risk assessment may tell an organization where risk exists at a particular point in time.  Risk intelligence goes further.  It helps management understand:

  • Where are we now?
  • Where do we need to be?
  • What could prevent us from getting there?
  • Which risks matter most?
  • What actions should we prioritize?
  • Are those actions actually improving our risk position?

These questions transform risk management from an administrative exercise into a decision-making discipline.  And they require something fundamental to the concept of Arete:

Continuous improvement. – ARETE and the Risk Assessment Profiler

The philosophy behind ARETE Consulting Services is reflected in our name.  Our purpose is not simply to identify risk. It is to help organizations use risk intelligence to improve decisions, strengthen resilience, and achieve their objectives.  That philosophy also guides the development of our Risk Assessment Profiler (RAP).

RAP provides a common methodology for managing risk across projects, cybersecurity, assets, vendors, and compliance audits, allowing organizations to evaluate different areas of risk through a consistent approach.  At its core, the process is straightforward:

Assess → Understand → Prioritize → Mitigate → Mature

  • Assess – the environment and identify risk.
  • Understand – the factors driving exposure.
  • Prioritize – what matters most.
  • Mitigate – through informed action.
  • Mature – by measuring progress and continually improving.

RAP combines structured assessment methodologies with qualitative analytics, maturity modeling, predictive methods, and artificial intelligence to help transform risk data into actionable risk intelligence.  The technology is important.  But technology is not the objective. – Better decisions are and excellence requires adaptation.

“Excellence isn’t a destination.  It’s the courage to evolve, the discipline to start again, and the determination to keep growing.” 

– KOBE BRYANT

The same principle applies to organizations.

  • Yesterday’s controls may not address tomorrow’s cyber threat.
  • Yesterday’s asset strategy may not address tomorrow’s infrastructure condition.
  • Yesterday’s vendor assessment may not reflect today’s dependency.
  • Yesterday’s project assumptions may not reflect today’s reality.
  • Yesterday’s successful audit does not guarantee tomorrow’s compliance.

Organizations that pursue excellence must continually understand their changing environment, recognize uncertainty, make informed decisions, and measure whether those decisions are producing better outcomes.

That is where ARETE and Kobe’s Mamba mentality intersect.  Risk management is not simply about avoiding what could go wrong.  It is about understanding uncertainty well enough to confidently pursue what can go right.  At ARETE, we believe that is the foundation of effective risk intelligence—and an essential part of the pursuit of excellence.

View Kobe Bryant’s “Dear Basketball” Oscar winning film.